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The Devine Alternative was established in June 1993 as a sole trader and was incorporated in 1995 - Pty Ltd. A family owned and operated Australian Company specialising in the supply of Australian & New Zealand consumer mailing lists for over 24 years.

Owner and Managing Director, Gavin Devine has an impressive direct marketing background extending over 31 years.

Gavin's previous position was with Hermes Precise Australia (HPA) – formerly Datamail, one of the largest mail-houses in Australia. For eight years Gavin was responsible for the full operation of the Production Floor, thus gaining great firsthand experience and knowledge for tight deadlines and dollar driven marketing goals.

To assure our position on the frontline of industry issues we are a long-standing member of The Australian Direct Marketing Association (ADMA). We conform to the National Privacy Principles (NPP) and have a presence at direct marketing conferences and conventions both here in Australia and Internationally.

Gavin also helped form the first industry Data Council back in the year 2000 with ADMA and is a current active member of the newer version - ADMA’s Data & Analytics Expert Group. These Groups and Council were established to set, review and implement industry standards and guidelines in relation to list privacy, usage, protection and general issues that arise from lists and use of customer databases.

The Devine Alternative is well informed and abreast of the issues and changes that our client's and list owners face in an ever-changing environment.

When you are working with The Devine Alternative you are working with true Direct Marketing professionals.


ADMA Expert Group 

Association for Data-driven
Marketing & Advertising
2001 - 2015

LinkedIn Profile
Gavin Devine

Fundraising Institute Australia
Group Member